Roger Mathis of Culp Associates made the most of a presentation opportunity at Gensler Dallas. We recently caught up with Roger and asked him why he thought the display was so successful.
“It’s about giving designers something inspirational to look at and consider. The wall display presents the fabric from a different viewpoint and angle than an ordinary tabletop presentation. On display for multiple days, designers can view it at their leisure, and perhaps see a pattern or color that they need, but hadn’t thought of until the moment they see it. Creative display and product selection also allows designers to see that the rep understands the firm’s aesthetic.”