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Introducing NEW BEHAVIOR, Your Favorite New Addiction

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New Behavior, upholstery textile by Joseph Noble

They say a new behavior takes six months to become a habit. It should take only one look at this brand new textile to schedule an immediate return visit. A perfect collaboration of the woven look you love with the durability you need, NEW BEHAVIOR is open to becoming your favorite new addiction. Woven exclusively in Italy for Joseph Noble, available in eight illuminating colorways.

Approx 55 Inches
43% Cotton, 43% Polyester, 14% Acrylic
Heavy Duty Wyzenbeek
50,000 Double Rubs
Use for Upholstery
8 Colorways
$49.50 Net USD

Get Samples (available to the trade only)

Joseph at the Schiaparelli and Prada Show

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As Editior-in-Chief of GreatDesign.com, was honored to attend the early press preview of the the Schiaparelli and Prada show at the Metropolitan Museum in NYC. Will post my impressions and thoughts within the next 24 hours. I was also allowed to photograph the exhibit as well as attend the press conference afterwards. L to R, Baz Luhrmann, Anna Wintour, Miuccia Prada and Jeff Bezos. – Joseph

Updated: Read Joseph’s full story, “Schiaparelli and Prada Talk It Out”

Joseph Noble, Now at Mimi London

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Joseph Noble now available at the Mimi London showroom in Los Angeles

We’re pleased to announce that Joseph Noble is now available through Mimi London.  The residential showroom, located at the Pacific Design Center in Los Angeles, also represents some of the most innovative and sought-after furniture in the design industry.

Mimi London Incorporated
Pacific Design Center
8687 Melrose Avenue, Suite G-168
Los Angeles, CA 90069
T. 310.855.2567 F. 310.855.0213